I. Determine your target market-
that group of people you know the best, feel the most comfortable with, and learn all you can about their businesses, their special needs, their fears and goals. At Pegasus we focus on the Hispanic market. If this is your market then you are with the best organization in the country.

II. FOCUS, FOCUS, and FOCUS
all your efforts on your target market. Develop specific solutions designed exclusively to help solve their special needs and problems.

III. Develop a marketing system and stick to it.
Do it again and again and again. Use all four ways of prospecting and selling: mail, telephone, internet and eyeball-to eyeball. Then do it again.

IV. Use competitive products in innovative and creative new ways.

V. Use your time efficiently.
Don't waste a single minute. Remember, you're running a race-a marathon-and you have a lot of competition to make it t the elite circle of fast finisher. You can't slow down. Work ten hours a day, five days a week, 4 hours one day a week, and take one day for complete rest and relaxation.

VI. Become an expert in your target market.
People are willing to pay for expertise. They don't pay for products or companies. They pay for expertise-your expertises-that will help solve their problems.

VII. Become a better communicator.
The better you can communicate to your prospect-on the phone, in writing, in person-the more you will sell. Selling is communicating.

VIII. Have total self-confidence in your talents.
A rejection, a "no", is not a rejection of you personally. The self-confident salesperson is charged-up by rejection: "no's" make him or her even more determined to effectively communicate to the next prospect.

IX. Be creative.
Be open-minded. Don't get stuck in old-fashioned ways that don't work. The greatest challenge-and pleasure-from life comes from change. Expect it. Embrace it. Make it work for you.

X. Always move forward, always look ahead,
to the finish line; when things get tough, when you get down, imagine yourself crossing the line. You can do it if you know in your heart you're a winner!