It's big! 30%of all American households are headed by women,
compared to 27% headed by a married couple.

Use these facts to help build your business serving this market.

•	75% of all women ages 25-54 are in the paid labor force.
•	Of all working women, 48% provide at least half of their household's income.
•	40% of wealthy Americans are women (more than $500,000 in assets).
•	45% of all professional positions are held by women.
•	Women earn more than 60% of all associate's degrees, 55% of Bachelors and master's degrees, 39% of doctoral degrees and 41% of first professional degrees.
•	47% of small-business owners are women.
•	There are 9.1 million Women Business Owners in the U.S. They own nearly 40% of all U.S. businesses. And, they create 1 in 4 jobs, more than the Fortune 500 combined.
•	Although women account for slightly more than half (52%) of the U.S. population, they write 80% of all checks and are responsible for 85% of all consumer spending.
•	Generation X women are marrying for the first time at an older median age-24.
•	Each year, more than 1.1 million marriages end in divorce.
•	For women who are widowed, the average age is 56 at the time of the spouse's death.
•	Women continue to outlive men by an average of 6.0 years.
•	In households where investment decisions are made, women either made the decision alone (32%) or are involved in making the decision (51%) of the time. That totals 83%!
•	A woman has many roles: mother, daughter, wife, caregiver, friend, worker, etc. For a man, job and career tend to play a central role. Women want to be respected for all the roles they fill; they view the roles as relevant to who they are.
•	Women crave one commodity more than any other-TIME.
•	Women take more time to research investment decisions.
•	Women remain more loyal to an advisor once trust is earned.
•	Men are transaction-oriented; women are more relationship-oriented.

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on this incredible market!